Trash Talking

Loreal Cosmetics sure knows how to talk the big talk.

The bright yellow package of their new Loreal Voluminous Naturale mascara says it’ll give lashes natural-looking volume and perfect definition. Flip it over and it goes on to claim the mascara is smudgeproof and flakeproof.

And it doesn’t stop there.

Loreal takes beauty-boasting to a whole new level by boldly proclaiming this $7.50 mascara to be 100% clump free.

Now Loreal, there’s nothing wrong with a little trash-talking, but you’d better bring an A-game mascara.

Me? I’m giving this one an A-plus! Two coats lifted and separated my lashes and helped them hold their curl all day. No smudges, no flakes and no clumps.

Keep in mind, my goal is a natural look with a bit of oomph. Super thickening and lengthening mascaras that make a twentysomething look fabulous (uh, that would be a REAL twentysomething, not a forty-is-the-new-20something), make me look like I’m trying too hard.

The only thing I didn’t like about this mascara was the flimsy, flexible wand, but I like the product so much I can deal with it.

Loreal Voluminous Naturale mascara can be found at just about any grocery, drug or discount store.

P.S. You may have noticed Fortyisthenew20 got a makeover! If you're wondering what the book and hearts have to do with beauty, the answer is absolutely nothing. I just wanted the blog to coordinate with my revamped author website which should debut sometime next month.