Trash Talking

Loreal Cosmetics sure knows how to talk the big talk.

The bright yellow package of their new Loreal Voluminous Naturale mascara says it’ll give lashes natural-looking volume and perfect definition. Flip it over and it goes on to claim the mascara is smudgeproof and flakeproof.

And it doesn’t stop there.

Loreal takes beauty-boasting to a whole new level by boldly proclaiming this $7.50 mascara to be 100% clump free.

Now Loreal, there’s nothing wrong with a little trash-talking, but you’d better bring an A-game mascara.

Me? I’m giving this one an A-plus! Two coats lifted and separated my lashes and helped them hold their curl all day. No smudges, no flakes and no clumps.

Keep in mind, my goal is a natural look with a bit of oomph. Super thickening and lengthening mascaras that make a twentysomething look fabulous (uh, that would be a REAL twentysomething, not a forty-is-the-new-20something), make me look like I’m trying too hard.

The only thing I didn’t like about this mascara was the flimsy, flexible wand, but I like the product so much I can deal with it.

Loreal Voluminous Naturale mascara can be found at just about any grocery, drug or discount store.

P.S. You may have noticed Fortyisthenew20 got a makeover! If you're wondering what the book and hearts have to do with beauty, the answer is absolutely nothing. I just wanted the blog to coordinate with my revamped author website which should debut sometime next month.

20 comments

  1. I see your makeover and I LOVE it, the site is super cute. When I get a moment this summer I have to get a banner also, thanks for the motivation. Before I get to your new mascara you look FABULOUS in your picture.
    OK thanks for the nod of this mascara. I think i am pretty good with that Maybelline colassal but this looks neat too.
    Thanks
    Product Junkie Diva

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  2. love the new layout. congrats on finding a mascara that works for you.

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  3. oh I love your blog and the wording (40 is so 20) because of my age I still look high school and I am tipping 40.....lol

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  4. Great photo! The site is cute without being cutesy.

    Mascara and foundation are the two products a woman is most loyal to. But...I might have to check this out.

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  5. Ohmiiiigoodness, I love your new photo. You are absolutely beautiful! I love Voluminous but haven't tried the Naturale yet. That flimsy wand may throw me off too but it sounds like it is definitely worth a try. Looove the new look!

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  6. I love the look, I'm a big fan of pink!

    I don't wear mascara, my lashs are super long and everytime I've used the stuff my lashs nearly touch my brows.

    Can't wait for the book...

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  7. I haven't tried that type of Voluminous. How's it do for smudging and how hard is it to remove at the end of the day?

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  8. I love your new look and your photo is so cute. You look about 16!

    Thanks for the mascara review. I'll have to give it a try.

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  9. I love the makeover. It looks amazing, and the pic of you is fab. You are so beatiful. I'll have to try the mascara!

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  10. Loreal has the BEST mascaras EVER! Try the Loreal Clean Definition Telescopic if you get a chance. Covergirl lashblast is also very nice!

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  11. like the new digs...and i am so addicted to mascara...you guys (many bloggers) keep recommending them! but i really believe you can never have too many!

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  12. woo hoo! the mascara got a positive review from you! i might have to pick this up just because i'm a loreal voluminous fan!

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  13. You are beautiful - always have been. But you get more beautiful all the time.

    Don't know if it has to do with the mascara - but I'll try most things you recommend.

    Your new book cover is gorgeous too BTW>

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  14. I LOVE your new look! Totally fabulous!!!

    I need to try that mascara!

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  15. AHHHHHH!!! you just took $8 from my wallet...me and mascara is deadly. All I need is ONE GREAT review and I'll run and go get it!

    thanks!!!

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  16. 40 is the new 20 and you look gorgeous! Thanks for reading my blog and commenting. I love your blog also. I will definitely check out some of your books!

    latoicha
    www.luxetips.com

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  17. I'm going to have to pick up a Voluminous mascara. Really, I'm not sure why I haven't yet...I've heard everyone from Billy B to everyday beauties rave about this mascara. Great post. I love the new look.

    Teneasha (VB)

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  18. Thanks all for site redesign and photo comments!

    Wow! It's good to know I'm not alone. Everybody's on the lookout for a great mascara.

    I'm inclined to agree with PCD, you simply can't have enough of 'em.

    I bought two new ones tonight. Will review them soon.

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  19. Okay, I just looooove L'Oreal Paris' Double Extend mascara. Yeah, there's a primer step, but I'm sure as hell worth the extra 2 minutes at age 44!
    Karen-ofacertainage.blogspot.com

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  20. Cool...I just bought some of this stuff for Target. My belief, "a lady can never have enough mascara supply."

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